Uncover why you really win and lose.

Independent, buyer-led win/loss research for better GTM decisions.

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Trusted by teams at
The problem

Stop making strategic decisions based on internal myths and incomplete data.

Your team asks or surveys.
Tap to uncover

Buyers give the easy and polite version, not the real one.

You listen to sales calls.
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But the decision making happened off the record.

AI summarizes internal data.
Tap to uncover

Confident analysis of half the story adds to the noise.

Methodology

Tailored win/loss programs that deliver actionable insights across sales, marketing, product, and customer success.

01

Buyer interviews

We schedule live sessions with buyers and conduct tailored interviews to get accurate, unbiased feedback. We identify and aggregate what we hear to uncover emergent themes and go-to-market opportunities.

02

Actionable insights

We present an executive summary of findings and recommendations that provide actionable insights across your organization. Deal summaries, recordings and transcripts become validated sources for AI synthesis.

03

Repeatable programs

We start with a 60-day sprint to deliver key findings & recommendations so you can act sooner, then run ongoing analysis that surfaces new findings as market dynamics change.

Why Ox

Five reasons teams choose Ox as their win/loss partner.

Not only did they pinpoint the exact reasons for our losses, but they also offered actionable recommendations that led to significant improvements across our company. We are genuinely thrilled with the results. Ox is a true partner in our success.
Robson Grieve, CMO
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Get clarity on why you win and lose.

Let's start with a short conversation to see if a win/loss engagement makes sense.

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